WE ARE
MIND OPENERS
HELPING ENTREPRENEURS
AND INDIVIDUALS IN
THINKING B’YOND

MIND OPENER
FOR
INNOVATION,
BRANDING,
COMMUNICATIONS
& DIGITAL

WE ARE
MIND OPENERS
FOR OPEN-MINDED
PEOPLE

OUR VALUES ARE

WE ARE
MIND OPENERS
FOR OPEN-MINDED
PEOPLE
OUR VALUES ARE

OUR KEY SERVICES

circle-design communication
OUR
KEY SERVICES
circle-brand-consultancy
circle-innovation-projects
circle-design communication
circle-digital-experience
circle-brand-consultancy
B‘YOND CONSULTANCY
DEVELOPS THE
STRATEGIC ROADMAP
TO CREATE LOVEBRANDS.
YOUR BRAND IS
PROVIDING EMOTIONAL
EXPERIENCES
AND PERSONALIZED
RELATIONSHIPS.
circle-brand-consultancy
B‘YOND CONSULTANCY
DEVELOPS THE
STRATEGIC ROADMAP
TO CREATE LOVEBRANDS.
YOUR BRAND IS
PROVIDING EMOTIONAL
EXPERIENCES
AND PERSONALIZED
RELATIONSHIPS.
blau_icon_01
BRAND AUDIT

Audit & Meet your Customer
We‘ll research customer insights
firsthand.

blau_icon_02
B‘YOND THINKING
BRAND STRATEGY
CREATIVE CONCEPT

B‘yond thinking – We‘ll create
innovative business & brand strategies
& creative concepts.

blau_icon_03
CONTENT DESIGN
CONTENT PRODUCTION

Create Content –
We convert concepts
and ideas in brand experience –
in media, in digital
and in live experiences.

BRAND AUDIT
Audit & Meet your Customer-
We‘ll research customer insights
firsthand.
B‘YOND THINKING
BRAND STRATEGY
CREATIVE CONCEPT
B‘yond thinking – We‘ll create innovative business & brand strategies & creative concepts.
CONTENT DESIGN
CONTENT PRODUCTION
Create Content –
We convert concepts
and ideas in brand experience –
in media, in digital and in
live experiences.
BYOND IS SPECIALIZED IN
INNOVATION PROJECTS
AND PROCESSES FOR
ESTABLISHED COMPANIES
AS WELL AS FOR
START-UPS
YOU WILL CREATE
LEADERSHIP
THROUGH
INNOVATION
& NEW CONCEPTS
circle-innovation-projects-2a
circle-innovation-projects-2a
BYOND IS
SPECIALIZED IN
INNOVATION
PROJECTS
AND PROCESSES FOR
ESTABLISHED COMPANIES
AS WELL AS FOR
START-UPS.
YOU WILL CREATE
LEADERSHIP
THROUGH
INNOVATION
& NEW CONCEPTS.
hellblau_icon_01
INNO AUDIT &
MEET YOUR CUSTOMER

Audit & Meet Your Customer –
We will research relevant
Customer-Insights first.

hellblau_icon_02
B‘YOND THINKING
WORKSHOPS

B‘yond thinking – We‘ll create
innovative business & brand strategies
& creative concepts.

hellblau_icon_03
CONCEPT DEVELOPMENT
& REALISATION

Create Content –
We will convert concepts
and ideas in to brand experiences.

INNO AUDIT &
MEET YOUR CUSTOMER
Audit & Meet Your Customer –
We will research relevant
Customer-Insights first.
B‘YOND THINKING
WORKSHOPS
B‘yond thinking – We‘ll create innovative business & brand strategies & creative concepts.
CONCEPT DEVELOPMENT
& REALISATION
Create Content –
We will convert concepts
and ideas in to brand experiences.
circle-design-communication-2a
OUR CREATIVE TEAM MAKES
US A FULL-SERVICE DESIGN &
COMMUNICATION AGENCY
YOUR BRAND WILL
BE EXPERIENCED AS
A LIVING BRAND
CREATING EMOTIONAL
& MEMORABLE
HIGHLIGHTS .
circle-design-communication-2a
OUR CREATIVE TEAM
MAKES US A FULL-SERVICE
DESIGN & COMMUNICATION
AGENCY.
YOUR BRAND WILL
BE EXPERIENCED AS
A LIVING BRAND
CREATING EMOTIONAL
& MEMORABLE
HIGHLIGHTS .
DarkLila_icon_01
BRAND STORY
CREATION

b‘yond is a team of open-minded
designers – art- and creative directors,
content developers, film producers,
architects and interior designers.

DarkLila_icon_02
COMMUNICATION
DESIGN CONCEPT

We believe in the power of ideas
and create memorable b‘yond thinking
brand campaigns for products, services,
creative technology ideas and
interior designs.

DarkLila_icon_03
CREATION &
REALISATION

With our creative resources
we are a full-service partner for the
creation, development, production and
distribution of your digital or offline
communication channels.

BRAND STORY
CREATION
b‘yond is a team of open-minded designers – art- and creative directors, content developers, film producers, architects and interior designers.
COMMUNICATION
DESIGN CONCEPT
We believe in the power of ideas and create memorable b‘yond thinking brand campaigns for products, services, creative technology ideas and interior designs.
CREATION &
REALISATION
With our creative resources we are a full-service partner for the creation, development, production and distribution of your digital or offline communication channels.
CUSTOMER & BRAND
EXPERIENCE ARE THE
MOMENTS OF TRUTH
FOR YOUR BRAND,
IN THE REAL AND
IN THE DIGITAL WORLD.
IMPROVE YOUR
PERFORMANCE WITH
BETTER STORIES AND
BETTER CONTENT.
circle-digital-experience-2a-desktop
circle-digital-experience-2a-desktop
CUSTOMER & BRAND
EXPERIENCE ARE THE
MOMENTS OF TRUTH
FOR YOUR BRAND,
IN THE REAL AND
IN THE DIGITAL WORLD.
IMPROVE YOUR
PERFORMANCE WITH
BETTER STORIES AND
BETTER CONTENT.
pink_icon_01
DIGITAL PERFORMANCE
ANALYSIS & WORKSHOP

b‘yond analyses your digital
performance level and measures
all your digital KPI‘s

pink_icon_02
DIGITAL STRATEGY &
OPTIMISATION ROADMAP

We will develop a digital
strategy and a roadmap of fields
of improvement. This might include
the relaunch of your current
website/app and systems used.

icon-l
WEB/CONTENT DESIGN &
SEO/SEM OPTIMISATION

b‘yond optimizes all your SEO, SEM
and social media activities.
We will develop, produce and
distribute content, optimized keyword and
search-engine marketing campaigns.

DIGITAL PERFORMANCE
ANALYSIS & WORKSHOP
b‘yond analyses your digital
performance level and measures
all your digital KPI‘s
DIGITAL STRATEGY &
OPTIMISATION ROADMAP
We will develop a digital
strategy and a roadmap of fields
of improvement. This might include
the relaunch of your current
website/app and systems used.
WEB/CONTENT DESIGN &
SEO/SEM OPTIMISATION
b‘yond optimizes all your SEO, SEM and social media activities. We will develop, produce and distribute content, optimized keyword and search-engine marketing campaigns.
circle-our brand exp
circle-our brand exp
OUR STORY
b‘yond is a strategy, branding & innovation-consultancy and communication design agency.
We are a team of open-minders and it is our mission to be mind opening. Why b‘yond?
We‘re all passionate to ask questions that go deeper and to develop concepts
that are really out of the box. We‘re taking our customers out of their daily routine and enter
spaces for b‘yond thinking. Experienced experts are joining forces for clients and their projects.
We‘re building interdisciplinary customer teams to make b‘yond thinking workshops.
Based on proper methods and tools we‘ll jointly develop insights, visions, targets,
strategies and new concepts. We are connecting digital with classic.
Creating sustainable relations between people and brands. With our b‘yond teams and
expert network we will guide our customers from customer research to the innovations concept
and from creation to production and successful launch …and b‘yond. b‘yond is based in
Berlin, Duesseldorf, Hannover and Palma de Mallorca.
OUR STORY

b‘yond is a
strategy, branding &
innovation-consultancy
and communication
design agency.

 

We are a team of
open-minders
and it is our mission
to be mind opening.

 

Why b‘yond?

 

We‘re all
passionate to ask
questions that
go deeper and
to develop concepts
that are really out of the box.

 

We‘re taking our customers
out of their daily routine
and enter spaces for
b‘yond thinking.

 

Experienced experts are
joining forces for clients
and their projects.
We‘re building interdisciplinary
customer teams to make
b‘yond thinking workshops.

 

Based on proper methods
and tools we‘ll jointly develop
insights, visions, targets,
strategies and new concepts.

 

We are connecting digital
with classic.
Creating sustainable
relations between people
and brands.

 

With our b‘yond teams
and expert network
we will guide our customers
from customer research
to the innovations concept
and from creation to
production and successful
launch …and b‘yond.

 

b‘yond is based in Berlin,
Duesseldorf, Hannover and
Palma de Mallorca.

OUR TEAM
MICHAEL LAMBERTZ
FOUNDER
Michael is founder and team lead of b’yond and CEO of MLM ManagementConsulting GmbH. He is an intuitive and highly skilled executive with over 30 Years of experience in different management and consulting roles. For 7 years he was member of the board of a leading FTSE 100 company and for 3 years he was CEO and shareholder of a Swiss shareholder company in the worldwide specialist travel market. He developed breakthrough brands (like TUI and Persil Megaperls) and innovative marketing-, sales- and online-concepts. He was awarded with the German Brand Award and the German Communication Award. He is furthermore author of several management books (for example: Total Innovation Management, ECON) Michael: „b’yond for me is the word which perfectly describes what drives me forward. I like to ask deeper questions and to develop ideas and concepts that go beyond expectations”.
STEFANIE LAMBERTZ
CREATIVE DIRECTOR
Hello. Thanks for visiting. I am Stefanie. I am a creative director with great enthusiasm for designing brands and creating memorable brand experiences that touch someone´s life. I am also passionate about product development. Before byond I have been working for international branding and communication agencies such as Euro RSCG, Saatchi & Saatchi, DDB and Grey. As art-director and strategic consultant I worked for brands like Citroen, Vichy, Philips, Intel, Volvo, Mercedes, Deutsche Bank 24, Warsteiner, Subway, Cortal Consors and Henkel. I also co-founded SLUW Studio, an independent design studio. The founders of SLUW Studio have more than 51 years of experience in above- and below-the-line communication, brand development, brand design, corporate communication, corporate publishing and special interest journalism. Our works have received national and international awards. byond for me means going the extramile to create a desirable and sustainable future.
THOMAS BOSSERT
PARTNER
Thomas has spent over 25 years creating, reinventing and expressing brands across media. He is relentless in his pursuit of the “Big Idea” and believes in a collaborative design approach that considers customer attraction, business needs, digital possibilities and the spirit of a brand. During his 20 years in New York and San Francisco he worked for major branding and digital media companies including Landor and FutureBrand as well as founding his own. In his last position at R/GA he was also part of the Business Innovation Group, helping clients bridge the gap between Business Consulting, Product Innovation and Brand Transformation. Most recently Thomas co-founded the lifestyle brand espanyolet, focused on designing, creating & marketing artisan home goods, and interior design.
MELISSA ROSENBAUER
PARTNER
Melissa opens minds in both the creative and business worlds, having worked across these two spheres in New York, San Francisco, Berlin and Mallorca. Her formal training focused on client service, project management and staff efficiency and she spent 15+ years working at blue-chip agencies like JWT, Goodby Silverstein & Partners and R/GA. More recently, Melissa founded lifestyle brand espanyolet with her husband where she focuses on social media and interior consulting.
THOMAS LASSER
PROJECT-PARTNER
Thomas loves brands as long as he can remember. So it’s only logical that he’s been working on it professionally for over 30 years. He is founder and managing director of one of the most successful agencies for brand communication and communication systems in Hanover. Almost 40 colleagues work at LOOK//one for international corporations as well as for leading medium-sized companies. Brand names, claims, strategies or concepts must swing forever, which is certainly connected with his pronounced love of jazz. Thomas likes to eat well, has written a cookbook, likes modern photography, art or architecture and is interested in all forms of mobility and digitisation. “For me, b’yond brings together all aspects of modern thinking and contemporary communication.«
INGA OLFEN
JOURNALIST AND WRITER
Inga loves putting the world into words. She studied biology and finished the Henri-Nannen-school (Gruner + Jahr, Spiegel, Die Zeit) as an editor.  Moreover she was writing for Stern, Reuters, Greenpeace, Die Woche, Die Zeit, VW and Evonics. In 2017 she founded the content agency KONTENTA GmbH. No matter if print or online, press release or brochure, long articles or short commercial messages – finding the right words is her passion.
ANTONIO MARIN
PROJECT-PARTNER
Antonio Marin has been the owner of a marketing agency since 2009. Previously he was Head of Marketing at the largest german china tour specialist and helped to build up TUI China. In addition, he channelled his entrepreneurial thinking into his own tour operator brand for golf tourism and a golf medical print magazine. His strengths lie in his wealth of ideas and creative writing. He also keeps track of complex digital projects.
STEFAN BIHL
PROJECT-PARTNER
Stefan Bihl has been working as an online marketer since 2005. His areas of expertise as a programmer include technical SEO, strategic SEO and Google Ads. As a Google certified specialist he has successfully advised more than 500 companies. His strength lies, among other things, in being able to explain complex facts in an understandable way.
ULI BUECKING
PROJECT-PARTNER
Uli Bücking is network-partner of b’yond. He works as team facilitator and supports the team-work projects which are essential for the collaborative approach of our b’yond thinking philosophy. He has yearlong experience in account management and business development roles in reknown communication agencies as well as in marketing functions on industry side. For many years Uli supports pharmaceutical, food, financial services, automotive, engineering, travel and trade companies in their strategy- and concept development. Key areas are businessmodel- & strategy-development, brandmanagement, marketing- & communications concept work. Uli considers all business challenges as creative tasks, which can best be solved if seen as innovation projects, requiring both customer centricity and multidisciplinary co-working within an organisation. Uli: “its all about people – create the right spirit so that people can contribute, learn from others and create change. Transformation and innovation means first ‘thinking beyond’ and then do things differently and better.”
OUR TEAM
MICHAEL LAMBERTZ
FOUNDER
Michael is founder and team lead of b’yond and CEO of MLM ManagementConsulting GmbH. He is an intuitive and highly skilled executive with over 30 Years of experience in different management and consulting roles. For 7 years he was member of the board of a leading FTSE 100 company and for 3 years he was CEO and shareholder of a Swiss shareholder company in the worldwide specialist travel market. He developed breakthrough brands (like TUI and Persil Megaperls) and innovative marketing-, sales- and online-concepts. He was awarded with the German Brand Award and the German Communication Award. He is furthermore author of several management books (for example: Total Innovation Management, ECON) Michael: „b’yond for me is the word which perfectly describes what drives me forward. I like to ask deeper questions and to develop ideas and concepts that go beyond expectations”.
STEFANIE LAMBERTZ
CREATIVE DIRECTOR
Hello. Thanks for visiting. I am Stefanie. I am a creative director with great enthusiasm for designing brands and creating memorable brand experiences that touch someone´s life. I am also passionate about product development. Before byond I have been working for international branding and communication agencies such as Euro RSCG, Saatchi & Saatchi, DDB and Grey. As art-director and strategic consultant I worked for brands like Citroen, Vichy, Philips, Intel, Volvo, Mercedes, Deutsche Bank 24, Warsteiner, Subway, Cortal Consors and Henkel. I also co-founded SLUW Studio, an independent design studio. The founders of SLUW Studio have more than 51 years of experience in above- and below-the-line communication, brand development, brand design, corporate communication, corporate publishing and special interest journalism. Our works have received national and international awards. byond for me means going the extramile to create a desirable and sustainable future.
THOMAS BOSSERT
PARTNER
Thomas has spent over 25 years creating, reinventing and expressing brands across media. He is relentless in his pursuit of the “Big Idea” and believes in a collaborative design approach that considers customer attraction, business needs, digital possibilities and the spirit of a brand. During his 20 years in New York and San Francisco he worked for major branding and digital media companies including Landor and FutureBrand as well as founding his own. In his last position at R/GA he was also part of the Business Innovation Group, helping clients bridge the gap between Business Consulting, Product Innovation and Brand Transformation. Most recently Thomas co-founded the lifestyle brand espanyolet, focused on designing, creating & marketing artisan home goods, and interior design.
MELISSA ROSENBAUER
PARTNER
Melissa opens minds in both the creative and business worlds, having worked across these two spheres in New York, San Francisco, Berlin and Mallorca. Her formal training focused on client service, project management and staff efficiency and she spent 15+ years working at blue-chip agencies like JWT, Goodby Silverstein & Partners and R/GA. More recently, Melissa founded lifestyle brand espanyolet with her husband where she focuses on social media and interior consulting.
THOMAS LASSER
PROJECT-PARTNER
Thomas loves brands as long as he can remember. So it’s only logical that he’s been working on it professionally for over 30 years. He is founder and managing director of one of the most successful agencies for brand communication and communication systems in Hanover. Almost 40 colleagues work at LOOK//one for international corporations as well as for leading medium-sized companies. Brand names, claims, strategies or concepts must swing forever, which is certainly connected with his pronounced love of jazz. Thomas likes to eat well, has written a cookbook, likes modern photography, art or architecture and is interested in all forms of mobility and digitisation. “For me, b’yond brings together all aspects of modern thinking and contemporary communication.
INGA OLFEN
JOURNALIST AND WRITER
Inga loves putting the world into words. She studied biology and finished the Henri-Nannen-school (Gruner + Jahr, Spiegel, Die Zeit) as an editor.  Moreover she was writing for Stern, Reuters, Greenpeace, Die Woche, Die Zeit, VW and Evonics. In 2017 she founded the content agency KONTENTA GmbH. No matter if print or online, press release or brochure, long articles or short commercial messages – finding the right words is her passion.
ANTONIO MARIN
PROJECT-PARTNER
Antonio Marin has been the owner of a marketing agency since 2009. Previously he was Head of Marketing at the largest german china tour specialist and helped to build up TUI China. In addition, he channelled his entrepreneurial thinking into his own tour operator brand for golf tourism and a golf medical print magazine. His strengths lie in his wealth of ideas and creative writing. He also keeps track of complex digital projects.
STEFAN BIHL
PROJECT-PARTNER
Stefan Bihl has been working as an online marketer since 2005. His areas of expertise as a programmer include technical SEO, strategic SEO and Google Ads. As a Google certified specialist he has successfully advised more than 500 companies. His strength lies, among other things, in being able to explain complex facts in an understandable way.
ULI BUECKING
PROJECT-PARTNER
Uli Bücking is network-partner of b’yond. He works as team facilitator and supports the team-work projects which are essential for the collaborative approach of our b’yond thinking philosophy. He has yearlong experience in account management and business development roles in reknown communication agencies as well as in marketing functions on industry side. For many years Uli supports pharmaceutical, food, financial services, automotive, engineering, travel and trade companies in their strategy- and concept development. Key areas are businessmodel- & strategy-development, brandmanagement, marketing- & communications concept work. Uli considers all business challenges as creative tasks, which can best be solved if seen as innovation projects, requiring both customer centricity and multidisciplinary co-working within an organisation. Uli: “its all about people – create the right spirit so that people can contribute, learn from others and create change. Transformation and innovation means first ‘thinking beyond’ and then do things differently and better.
CONTACT US

I agree that my details and data will be collected and stored electronically to answer my request. You can revoke your consent at any time for the future via e-mail to INFO@BYONDBRANDS.COM

ADDRESS: MLM MICHAEL LAMBERTZ MANAGEMENTCONSULTING GMBH | BURGWEDELER STRASSE 47 | 30916 ISERNHAGEN | GERMANY

 

CONTACT US: +49 175 6050110

 

MAIL US: INFO@BYONDBRANDS.COM

 

DATENSCHUTZ | IMPRESSUM | HAFTUNGSAUSSCHUSS

CONTACT US

I agree that my details and data will be collected and stored electronically to answer my request. You can revoke your consent at any time for the future via e-mail to INFO@BYONDBRANDS.COM

ADDRESS: MLM MICHAEL LAMBERTZ MANAGEMENTCONSULTING GMBH | BURGWEDELER STRASSE 47 | 30916 ISERNHAGEN | GERMANY

 

CONTACT US: +49 175 6050110

 

MAIL US: INFO@BYONDBRANDS.COM

 

DATENSCHUTZ | IMPRESSUM | HAFTUNGSAUSSCHUSS