WE ARE
MIND OPENERS
HELPING TO INVENT
YOUR BUSINESS,
YOUR BRAND OR YOURSELF

WE ARE
MIND OPENERS
HELPING TO INVENT
YOUR BUSINESS,
YOUR BRAND OR YOURSELF

OUR CORE SERVICES

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OUR
CORE SERVICES
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B‘YOND BUSINESS
HELPS TO INVENT
THE FUTURE
OF YOUR COMPANY
OR YOUR STARTUP
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B‘YOND BUSINESS
HELPS TO INVENT
THE FUTURE
OF YOUR COMPANY
OR YOUR STARTUP
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AUDIT &
INTERVIEWS

Adressing the big issues
Meet your customer.

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B‘YOND THINKING

Creating
the future business vision

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BIG PICTURE
CREATION & DESIGN

All over communication
of the new business vision

AUDIT & INTERVIEWS
Adressing the big issues
Meet your customer.
B‘YOND THINKING
Creating the future business vision.
BIG PICTURE CREATION & DESIGN
All over communication of the new business vision
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B‘YOND BRANDS
HELPS
TO INVENT
YOUR FUTURE
BRAND VISION
& STRATEGY
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B‘YOND BRANDS
HELPS
TO INVENT
YOUR FUTURE
BRAND VISION
& STRATEGY
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AUDIT &
INTERVIEWS

Meet your customer
to get key insights.

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B‘YOND THINKING

Workshop to create the big brand vision,
brand strategy, brand values,
brand architecture &
brand design concepts

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CREATE
REAL- & VIRTUAL
BRAND EXPERIENCES

Create & communicate
the new brand vision &
brand story on- & offline

AUDIT & INTERVIEWS
Meet your customer to get key insights.
B‘YOND THINKING
Workshop to create the big brand vision,
brand strategy, brand values,
brand architecture &
brand design concepts
CREATE REAL- & VIRTUAL BRAND EXPERIENCES
Create & communicate
the new brand vision &
brand story on- & offline
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B‘YOND ME
HELPS TO INVENT
YOUR PERSONAL
BRAND VISION &
BRAND STRATEGY
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B‘YOND ME
HELPS TO INVENT
YOUR PERSONAL
BRAND VISION &
BRAND STRATEGY
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B‘YOND THINKING

Reflect, dream & choose
talent, strength, passion,
values, uniqueness

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PERSONAL
BRAND VISION
& STRATEGY

Design the brand vision picture
Develop your personal
brand strategy

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MENTORING

Business plan
Action plan
Success control

B‘YOND THINKING
Reflect, dream & choose talent, strength, passion, values, uniqueness
PERSONAL BRAND VISION & STRATEGY
Design the brand vision picture
Develop your personal brand strategy
MENTORING
Business plan
Action plan
Success control
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OUR STORY
b‘yond is a team of open minders
and it is our mission to be mind opening.
We support you to develop your picture of the future
if it is for your business, your brand or for yourself
and we will help you to make your vision come true.
OUR STORY

b‘yond is a team of open minders
and it is our mission to be mind opening.

We support you to develop your picture of the future
if it is for your business, your brand or for yourself
and we will help you to make your vision come true.

OUR TEAM
MICHAEL LAMBERTZ
FOUNDER
Michael is founder and team lead of b’yond and CEO of MLM ManagementConsulting GmbH. He is an intuitive and highly skilled executive with over 30 Years of experience in different management and consulting roles. For 7 years he was member of the board of a leading FTSE 100 company and for 3 years he was CEO and shareholder of a Swiss shareholder company in the worldwide specialist travel market. He developed breakthrough brands (like TUI and Persil Megaperls) and innovative marketing-, sales- and online-concepts. He was awarded with the German Brand Award and the German Communication Award. He is furthermore author of several management books (for example: Total Innovation Management, ECON) Michael: „b’yond for me is the word which perfectly describes what drives me forward. I like to ask deeper questions and to develop ideas and concepts that go beyond expectations”.
STEFANIE LAMBERTZ
CREATIVE DIRECTOR
Hello. Thanks for visiting. I am Stefanie. I am a creative director with great enthusiasm for designing brands and creating memorable brand experiences that touch someone´s life. I am also passionate about product development. Before byond I have been working for international branding and communication agencies such as Euro RSCG, Saatchi & Saatchi, DDB and Grey. As art-director and strategic consultant I worked for brands like Citroen, Vichy, Philips, Intel, Volvo, Mercedes, Deutsche Bank 24, Warsteiner, Subway, Cortal Consors and Henkel. I also co-founded SLUW Studio, an independent design studio. The founders of SLUW Studio have more than 51 years of experience in above- and below-the-line communication, brand development, brand design, corporate communication, corporate publishing and special interest journalism. Our works have received national and international awards. byond for me means going the extramile to create a desirable and sustainable future.
THOMAS BOSSERT
PARTNER
Thomas has spent over 25 years creating, reinventing and expressing brands across media. He is relentless in his pursuit of the “Big Idea” and believes in a collaborative design approach that considers customer attraction, business needs, digital possibilities and the spirit of a brand. During his 20 years in New York and San Francisco he worked for major branding and digital media companies including Landor and FutureBrand as well as founding his own. In his last position at R/GA he was also part of the Business Innovation Group, helping clients bridge the gap between Business Consulting, Product Innovation and Brand Transformation. Most recently Thomas co-founded the lifestyle brand espanyolet, focused on designing, creating & marketing artisan home goods, and interior design.
MELISSA ROSENBAUER
PARTNER
Melissa opens minds in both the creative and business worlds, having worked across these two spheres in New York, San Francisco, Berlin and Mallorca. Her formal training focused on client service, project management and staff efficiency and she spent 15+ years working at blue-chip agencies like JWT, Goodby Silverstein & Partners and R/GA. More recently, Melissa founded lifestyle brand espanyolet with her husband where she focuses on social media and interior consulting.
THOMAS LASSER
PROJECT-PARTNER
Thomas loves brands as long as he can remember. So it’s only logical that he’s been working on it professionally for over 30 years. He is founder and managing director of one of the most successful agencies for brand communication and communication systems in Hanover. Almost 40 colleagues work at LOOK//one for international corporations as well as for leading medium-sized companies. Brand names, claims, strategies or concepts must swing forever, which is certainly connected with his pronounced love of jazz. Thomas likes to eat well, has written a cookbook, likes modern photography, art or architecture and is interested in all forms of mobility and digitisation. “For me, b’yond brings together all aspects of modern thinking and contemporary communication.«
INGA OLFEN
JOURNALIST AND WRITER
Inga loves putting the world into words. She studied biology and finished the Henri-Nannen-school (Gruner + Jahr, Spiegel, Die Zeit) as an editor.  Moreover she was writing for Stern, Reuters, Greenpeace, Die Woche, Die Zeit, VW and Evonics. In 2017 she founded the content agency KONTENTA GmbH. No matter if print or online, press release or brochure, long articles or short commercial messages – finding the right words is her passion.
ANTONIO MARIN
PROJECT-PARTNER
Antonio Marin has been the owner of a marketing agency since 2009. Previously he was Head of Marketing at the largest german china tour specialist and helped to build up TUI China. In addition, he channelled his entrepreneurial thinking into his own tour operator brand for golf tourism and a golf medical print magazine. His strengths lie in his wealth of ideas and creative writing. He also keeps track of complex digital projects.
STEFAN BIHL
PROJECT-PARTNER
Stefan Bihl has been working as an online marketer since 2005. His areas of expertise as a programmer include technical SEO, strategic SEO and Google Ads. As a Google certified specialist he has successfully advised more than 500 companies. His strength lies, among other things, in being able to explain complex facts in an understandable way.
ULI BUECKING
PROJECT-PARTNER
Uli Bücking is network-partner of b’yond. He works as team facilitator and supports the team-work projects which are essential for the collaborative approach of our b’yond thinking philosophy. He has yearlong experience in account management and business development roles in reknown communication agencies as well as in marketing functions on industry side. For many years Uli supports pharmaceutical, food, financial services, automotive, engineering, travel and trade companies in their strategy- and concept development. Key areas are businessmodel- & strategy-development, brandmanagement, marketing- & communications concept work. Uli considers all business challenges as creative tasks, which can best be solved if seen as innovation projects, requiring both customer centricity and multidisciplinary co-working within an organisation. Uli: “its all about people – create the right spirit so that people can contribute, learn from others and create change. Transformation and innovation means first ‘thinking beyond’ and then do things differently and better.”
OUR TEAM
MICHAEL LAMBERTZ
FOUNDER
Michael is founder and team lead of b’yond and CEO of MLM ManagementConsulting GmbH. He is an intuitive and highly skilled executive with over 30 Years of experience in different management and consulting roles. For 7 years he was member of the board of a leading FTSE 100 company and for 3 years he was CEO and shareholder of a Swiss shareholder company in the worldwide specialist travel market. He developed breakthrough brands (like TUI and Persil Megaperls) and innovative marketing-, sales- and online-concepts. He was awarded with the German Brand Award and the German Communication Award. He is furthermore author of several management books (for example: Total Innovation Management, ECON) Michael: „b’yond for me is the word which perfectly describes what drives me forward. I like to ask deeper questions and to develop ideas and concepts that go beyond expectations”.
STEFANIE LAMBERTZ
CREATIVE DIRECTOR
Hello. Thanks for visiting. I am Stefanie. I am a creative director with great enthusiasm for designing brands and creating memorable brand experiences that touch someone´s life. I am also passionate about product development. Before byond I have been working for international branding and communication agencies such as Euro RSCG, Saatchi & Saatchi, DDB and Grey. As art-director and strategic consultant I worked for brands like Citroen, Vichy, Philips, Intel, Volvo, Mercedes, Deutsche Bank 24, Warsteiner, Subway, Cortal Consors and Henkel. I also co-founded SLUW Studio, an independent design studio. The founders of SLUW Studio have more than 51 years of experience in above- and below-the-line communication, brand development, brand design, corporate communication, corporate publishing and special interest journalism. Our works have received national and international awards. byond for me means going the extramile to create a desirable and sustainable future.
THOMAS BOSSERT
PARTNER
Thomas has spent over 25 years creating, reinventing and expressing brands across media. He is relentless in his pursuit of the “Big Idea” and believes in a collaborative design approach that considers customer attraction, business needs, digital possibilities and the spirit of a brand. During his 20 years in New York and San Francisco he worked for major branding and digital media companies including Landor and FutureBrand as well as founding his own. In his last position at R/GA he was also part of the Business Innovation Group, helping clients bridge the gap between Business Consulting, Product Innovation and Brand Transformation. Most recently Thomas co-founded the lifestyle brand espanyolet, focused on designing, creating & marketing artisan home goods, and interior design.
MELISSA ROSENBAUER
PARTNER
Melissa opens minds in both the creative and business worlds, having worked across these two spheres in New York, San Francisco, Berlin and Mallorca. Her formal training focused on client service, project management and staff efficiency and she spent 15+ years working at blue-chip agencies like JWT, Goodby Silverstein & Partners and R/GA. More recently, Melissa founded lifestyle brand espanyolet with her husband where she focuses on social media and interior consulting.
THOMAS LASSER
PROJECT-PARTNER
Thomas loves brands as long as he can remember. So it’s only logical that he’s been working on it professionally for over 30 years. He is founder and managing director of one of the most successful agencies for brand communication and communication systems in Hanover. Almost 40 colleagues work at LOOK//one for international corporations as well as for leading medium-sized companies. Brand names, claims, strategies or concepts must swing forever, which is certainly connected with his pronounced love of jazz. Thomas likes to eat well, has written a cookbook, likes modern photography, art or architecture and is interested in all forms of mobility and digitisation. “For me, b’yond brings together all aspects of modern thinking and contemporary communication.
INGA OLFEN
JOURNALIST AND WRITER
Inga loves putting the world into words. She studied biology and finished the Henri-Nannen-school (Gruner + Jahr, Spiegel, Die Zeit) as an editor.  Moreover she was writing for Stern, Reuters, Greenpeace, Die Woche, Die Zeit, VW and Evonics. In 2017 she founded the content agency KONTENTA GmbH. No matter if print or online, press release or brochure, long articles or short commercial messages – finding the right words is her passion.
ANTONIO MARIN
PROJECT-PARTNER
Antonio Marin has been the owner of a marketing agency since 2009. Previously he was Head of Marketing at the largest german china tour specialist and helped to build up TUI China. In addition, he channelled his entrepreneurial thinking into his own tour operator brand for golf tourism and a golf medical print magazine. His strengths lie in his wealth of ideas and creative writing. He also keeps track of complex digital projects.
STEFAN BIHL
PROJECT-PARTNER
Stefan Bihl has been working as an online marketer since 2005. His areas of expertise as a programmer include technical SEO, strategic SEO and Google Ads. As a Google certified specialist he has successfully advised more than 500 companies. His strength lies, among other things, in being able to explain complex facts in an understandable way.
ULI BUECKING
PROJECT-PARTNER
Uli Bücking is network-partner of b’yond. He works as team facilitator and supports the team-work projects which are essential for the collaborative approach of our b’yond thinking philosophy. He has yearlong experience in account management and business development roles in reknown communication agencies as well as in marketing functions on industry side. For many years Uli supports pharmaceutical, food, financial services, automotive, engineering, travel and trade companies in their strategy- and concept development. Key areas are businessmodel- & strategy-development, brandmanagement, marketing- & communications concept work. Uli considers all business challenges as creative tasks, which can best be solved if seen as innovation projects, requiring both customer centricity and multidisciplinary co-working within an organisation. Uli: “its all about people – create the right spirit so that people can contribute, learn from others and create change. Transformation and innovation means first ‘thinking beyond’ and then do things differently and better.
CONTACT US

I agree that my details and data will be collected and stored electronically to answer my request. You can revoke your consent at any time for the future via e-mail to INFO@BYONDBRANDS.COM

B‘YOND IS A BRAND OF MLM MICHAEL LAMBERTZ MANAGEMENT CONSULTING GMBH

 

ADDRESS: B‘YOND / LEONHARDSTR. 6 / 14057 BERLIN

 

CONTACT US: +49 175 6050110

 

MAIL US: INFO@BYONDBRANDS.COM

 

DATENSCHUTZ | IMPRESSUM | HAFTUNGSAUSSCHUSS

CONTACT US

I agree that my details and data will be collected and stored electronically to answer my request. You can revoke your consent at any time for the future via e-mail to INFO@BYONDBRANDS.COM

B‘YOND IS A BRAND OF MLM MICHAEL LAMBERTZ MANAGEMENT CONSULTING GMBH

 

ADDRESS: B‘YOND / LEONHARDSTR. 6 / 14057 BERLIN

 

CONTACT US: +49 175 6050110

 

MAIL US: INFO@BYONDBRANDS.COM

 

DATENSCHUTZ | IMPRESSUM | HAFTUNGSAUSSCHUSS